Fractional CMO
I lead marketing from the leadership table: strategy, budget, team and one scorecard tying spend to revenue.
Fractional CMO · Growth · AI in marketing · Dubai
Grow faster.Spend smarter.Put AI to work.
17 years building growth engines for Amazon, Payoneer and Samsung. Now I do it for fintech, SaaS and ecommerce teams across the GCC.
One engagement · 12 months
One engagement, twelve months: revenue up, spend down
+240%
Revenue, year on year.
For a listed GCC fintech group, across three regulated launches.
−33%
Marketing spend.
Same year. Less budget, because the money moved to what paid back.
−55%
Cost per customer.
AI-assisted creative and automated optimisation, run every week.
Index, month 1 = 100
Start and end values are actual results; the monthly path is illustrative.
RevenueSpend
marketing budgets managed
years in marketing leadership
markets opened, up from 3
SaaS ventures co-founded, one exited
What I doSenior marketing,
Senior marketing,
without the full-time hire.
Launch & growth
Go-to-market, paid acquisition and B2B pipeline, measured on payback, not clicks.
AI in marketing
AI workflows for creative, analytics and optimisation that your team owns and keeps running.
AI Lab · try it
What's your first 90 days?
The journeyOperator first.
Operator first.
Consultant second.
2025 → now
Fractional CMOFintech, Web3 and P2P.org launches across the GCC, Asia and Africa
4markets launched2023 → 2024
Listed fintech groupSenior Marketing Director, Dubai
+240%revenue2021 → 2023
PayoneerRegional lead, Middle East, Africa & Turkey
+170%qualified leads2017 → 2021
AmazonHead of Marketing, MENA
+150%website traffic2009 → 2015
SamsungDigital & Direct Marketing Manager
1stMENA ecommerceDoctorate in AI implementation (2027)MBAArabic · English